Overload

Overload is a campaign directed at bringing awareness to Chronic Fatigue Syndrome. CFS is a complicated medical condition that causes fevers, aches, extreme fatigue, and depression. In order to convey the message, a physical interaction was needed to put things in perspective.

By using thermo paper, the copy is revealed as the temperature of the hand changes the colour of the paper.

A Digital Pop-up was also put in play to communicate awareness. This pop up ad will be triggered depending on the searches that are inputted by the user. This ad really speaks to the target as it will definitely catch them off guard after skimming the unfamiliar message in a familiar looking notification.

BACK