Royal Canin

Royal Canin is a brand that makes the most precise and effective nutrition for cats and dogs that address their breed specific needs.

This print ad for dog food is to show the audience that even if you're getting a pet that fits their needs, their pure bred dogs food also need to cater to their specific nutritional needs.

To make this ad more fun and interactive, the idea of a scratch card was incorporated for our audience to scratch away at the facts.

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